In "Optimal: The Guide to Excellence in Modern Life and Work," psychologist and behavioral finance expert Daniel M. Crosby explores the principles and practices that lead to optimal performance and well-being. Crosby combines insights from psychology, neuroscience, and behavioral economics to provide a comprehensive framework for achieving excellence in both personal and professional arenas. The book covers key topics such as goal setting, habit formation, emotional intelligence, and resilience. Through practical strategies, real-world examples, and actionable advice, "Optimal" guides readers in enhancing their productivity, improving decision-making, and fostering meaningful relationships. Crosby's work emphasizes the importance of aligning one's actions with core values and continuously striving for growth and improvement, making "Optimal" an essential resource for anyone seeking to maximize their potential and lead a fulfilling life.