In "The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google," Scott Galloway analyzes the rise and dominance of four of the most influential companies in the modern world. Galloway delves into how Amazon, Apple, Facebook, and Google have built their empires, exploring the strategies and innovations that have set them apart. He examines the business models, market power, and cultural impact of each company, revealing the underlying factors that contribute to their success. The book also addresses the broader implications of their dominance on society, including privacy concerns, economic inequality, and the future of work. Through sharp insights and engaging narratives, "The Four" provides readers with a deeper understanding of the contemporary business landscape and the forces shaping our digital economy.